why we love DIY

The psychology behind why we love D.I.Y

I think it’s safe to say that the UK is a nation of D.I.Yers.

Every bank holiday you’ll find people all over the country getting stuck in to redecorating their living rooms, refitting their kitchens or building flat pack furniture for the bedroom.

But why is this?  What is it about doing it ourselves that we seem to enjoy so much.  Turns out there is some interesting psychology behind why we love to D.I.Y instead of paying someone to do these home improvements for us.

The psychology behind why we love D.I.Y


When we look at our homes and see big jobs that need doing, like repainting, changing the kitchen units or putting up new fencing in the garden, why do we decide to do it ourselves?

With these kinds of things, and especially with really big jobs like extensions and loft conversions, it would make more sense to hire professionals to do the work.  It would, in theory at least, be done much more quickly and efficiently.  And you would know that the work was done safely and to a good standard.  With sites like price your job it’s really easy to find tradespeople too.


So why do we choose the D.I.Y option so often?

A lot of the time it comes down to the fact that it can be a lot cheaper to do it ourselves.

Other times though, it goes a bit deeper than that.


A paper written by Moisio, Arnould and Gentry found that our lifestyle and what we do for a living can impact our desire to do D.I.Y jobs at home.

For people who work in high-powered jobs where they tend to sit at a desk all day, doing home improvements at the weekends is a way of feeling more connected with their inner craftsman who likes to get their hands dirty.

On the other hand, someone who does a more hands-on job earning less money might use D.I.Y as a way of reinforcing their identity as someone who cares for and provides for their family.  Giving them the home they want without having to spend a fortune to get it.


What’s also interesting to know is that we put more value on things we’ve built ourselves.

Even if it’s just a piece of flat pack furniture that we assemble at home.  We tend to have more attachment to these items and feel they’re worth more than pre-built pieces.  The same goes for decorating around the house.

We take more pride and see more value in rooms that we’ve taken the time and effort to paint or wallpaper.


The thing is, according to a survey or around 2000 people, almost half of the D.I.Y jobs we start don’t get finished.  And 25% of the time that’s because we don’t have the expertise needed to complete the job.

So before you get caught up in the excitement of home improvements, take a few minutes to decide if it’s really something you can do yourself or if you’d be better off calling in the experts.

Do you like doing D.I.Y jobs at home?  Do you have any tips for making a success of it?


Disclaimer: this is a collaborative post

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